Sea Salt French Fries on Display at Art Museum

Sea salt added to fries display

Springfield, MO – On Thursday, The Art Museum will unveil Natural-Cut Sea Salt Fries — revamped french fries of 100% russet potatoes, cut with the skin on, sprinkled with sea salt.

The move comes as sea salt has set consumer hearts aflutter and invaded American mindsets. In 2010, 1,350 new products with sea salt as an ingredient have been introduced, according to research giant Mintel. The percentage of all foods and beverages with sea salt jumped from 5% in 2006 to more than 8% in 2013.

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Museum officials hope that visitors associate sea salt with good, natural things.”There’s a halo that goes with it,” said Ballywho, “They also link it with flavor. The typically bigger salt granules can add more flavor with less salt which makes art more appealing in the process.”

The Springfield Art Museum will also begin selling sea salt French fries but consumption will be limited to a velvet roped area and curators will ask that the public not touch anything before cleaning their hands.