“No–BKG!” Campaign Launched by Taney Co. Airport & Yakov

Yakov thumbing toward Branson Airport

Branson, MO – Following the improper landing of a Southwest Airlines 737-700 at M. Graham Clark Downtown Airport, the Taney County airstrip has partnered with local Branson entertainer Yakov Smirnoff to promote a “No–BKG!” campaign to dissuade larger aircraft from landing at the smaller airport.

“We have had close calls, but this last one really trumped everything else and we felt that we needed to do something to protect travelers in the future. Fortunately, Mr. Smirnoff has agreed to help,” said airport spokesperson Aaron Twimpler, “Over the years he has popularized the phrase ‘No KGB’ and we’re just adjusting the copy a bit to remind pilots of large aircraft that they should not use our field (No–) and suggest that they find the airport code for Branson (BKG!).”
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The campaign includes commercials that air next week and will be supported with outdoor, social and traditional print media. The largest and final component of the promotion includes a 400’ wide stone garden at the entry point of the runway that will contain the phrase “No–BKG!” built entirely from rock.

The airport hopes to avoid any such landings in the future usually serves small private aircraft exclusively. The FAA, in order to maintain the safety of the nation’s airspace, will also operate a fully functional toll free number 1-800-No-BKG! for pilots to dial to avoid future Branson-area airport confusion.